Elf
e.l.f. Beauty, Inc., founded in 2004 by Joseph Shamah and Scott Vincent Borba, is a leading American cosmetics brand headquartered in Oakland, California. Known for its high-quality yet affordable beauty products, e.l.f. offers a diverse range of cosmetics, skincare, and professional tools. From mineral-based makeup to eyeliners, lipsticks, glosses, blushes, bronzers, mascaras, and brushes, e.l.f. delivers innovative beauty solutions for every need.